Branding | web design | Marketing

Inserver, a company specialising in customised e-learning services.

The company’s growth in recent years made a new design framework essential in order to meet new challenges of ever-increasing magnitude (technologically and quantitatively).

Gradually, its professional success became more and more distant from its graphic image, which, although it started from a neutral and unobtrusive base, also lacked a defined personality.

Building a brand in this case was not about defining a future purpose but about giving shape to a reality that was already present; technologically and organisationally demanding customers, projects with hundreds or thousands of access points and an ever-expanding field. The Inserver brand needed to look like what the company already was, an e-learning service provider capable of taking on the most ambitious products and with its own products.